WE BELIEVE THAT OUTCOMES ARE NOT RANDOM
First Formation helps people shift perspective before they make their next move
Founded by William Lee, First Formation was created to help individuals and organizations strengthen perspective, make clearer decisions, and respond to life with greater intention.
At the center of this work is a simple belief: when the way people see a situation changes, the choices available to them begin to change too.
Whether William is speaking with leaders, training teams, working with community groups, or guiding people through moments of transition, the goal is always the same, to create clarity that leads to stronger thinking, better decisions, and purposeful forward movement.
To develop people, teams, and communities who move with clarity, responsibility, and purpose in every area of life and work.
OUR VISION
2000+
INDIVIDUALS MENTORED
Guiding people in leadership, mindset, workforce readiness, and personal growth.
1000+
LIVES IMPACTED
Through fatherhood and personal development work. Supporting men, families, and communities through teaching, coaching, and encouragement.
30+
YEARS OF LEADERSHIP EXPERIENCE
Leadership across three sectors:
Military | Corporate | Nonprofit
equipping indivuuals and organizations to better outcomes
OUR SERVICES
LET'S GET TO WORK
transformation + impact
BOOK CONVERSATIONS AND GROUP DISCUSSIONS
Facilitated conversations built around Changing Your Mindset for teams, small groups, and organizations.
Our Services are Rooted in our Signature The See Think Do Get Framework
Interactive sessions designed for teams, organizations, churches, schools, and leadership groups that want practical tools they can apply immediately.
SEE
THINK
DO
GET
What people see shapes how they think. What they think shapes how they respond. And over time, those responses shape outcomes.
First Formation was built on that idea.
Rooted in William Lee’s military background and years of teaching, facilitation, and leadership development, First Formation helps people understand how perspective influences decision-making in everyday life, leadership, work, and relationships.
The goal is simple: create clearer thinking so people can move with greater intention, responsibility, and direction.
WILLIAM LEE
William Lee is the founder of First Formation, a speaker, facilitator, and author whose work centers on helping people understand how perspective influences outcomes.
Raised in Jamaica, Queens, New York, William developed an early ability to interpret circumstances differently and find possibilities where others often saw limits. That perspective now shapes the way he teaches.
His work draws from military experience, leadership development, adult learning, and years of facilitating conversations that help people connect thought patterns to practical results.
He is known for making complex ideas plain, asking thoughtful questions, and helping people recognize what may be shaping their decisions before they act.
LEADERSHIP COACH | AUTHOR | SPEAKER | TRAINER
& FOUNDER OF FIRST FORMATION
areas of expertise
MEET YOUR GUIDE
William’s debut book introduces the core ideas behind First Formation in a clear and practical way.
It is written for readers who want to better understand how mindset, language, and perspective influence daily choices, relationships, and long-term direction.
This book often serves as the starting point for deeper conversations through speaking, workshops, and leadership development.
Changing Your Mindset
The See Think Do Get Framework
What Readers are Saying
IMPACT IN THE COMMUNITY
For more than 15 years, William has also invested in community spaces where honest conversation, practical perspective, and personal responsibility can make a lasting difference.
Whether working with youth, mentoring through ministry, or supporting those navigating difficult seasons, the focus is on helping people pause, reflect, and move forward differently.
JOIN THE COMMUNITY
